Welcome to the Swarovski Crystal Worlds

Swarovski has had a history of tradition and success since the family-owned company was founded in 1895. Today, the fascination commanded by crystal is greater than ever.

ABOUT SWAROVSKI

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting.

The Swarovski Crystal Business is run by the fifth generation of family members and has a global reach with approximately 2,800 stores in around 170 countries, more than 27,000 employees, and revenue of about 2.6 billion euros in 2016. Together with its sister companies Swarovski Optik(optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2016, the Group generated revenue of about 3.37 billion euros and employed more than 32,000 people.

A responsible relationship with people and the planet is an integral part of Swarovski’s heritage. The global Swarovski Waterschool education program has reached 461,000 children on the world’s greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote wellbeing, and conserve natural resources to achieve positive social impact.

In 1995, in response to ever-increasing interest, Swarovski created Swarovski Kristallwelten (Swarovski Crystal Worlds), where crystal becomes a complete experience. Since then, this world of fantasy has delivered moments of wonder to more than 14 million visitors. It is a mix of art and culture, entertainment and shopping. There are various attractions for all ages, for fans of crystal and connoisseurs of art, all of which makes Swarovski Crystal Worlds unique in the entire world.

Daniel Swarovski, who founded his crystal-cutting company in Wattens/Tyrol in 1895, had a vision from the very outset: to regard crystal not merely as a material, but as an inspiration. Multimedia artist André Heller created a world of wonder to celebrate Swarovski’s hundredth anniversary in 1995. Renowned names from art and design have interpreted crystal in their own way, turning the sparkling material into a concept of experience and space – the Chambers of Wonder in Swarovski Crystal Worlds. The underlying principle of the Chambers is based on the historical chamber of wonder at Ambras Castle, a sixteenth-century attempt to assemble a universal collection of all knowledge at the time.

Swarovski Crystal Worlds has since become one of Austria’s most frequently visited attractions. In keeping with the spirit of company founder Daniel Swarovski, it embraces the philosophy of continual innovation and development, and has already gone through a number of structural enhancements. The largest expansion to date took place in 2015 on the occasion of Swarovski’s 120th anniversary, when the Swarovski Crystal Worlds grounds doubled in size with the addition of an extensive garden landscape. And still more dazzling attractions to discover have been added since that time. Swarovski’s wide-ranging brand portfolio, culinary delights, and the year-round program of events give eloquent testimony to the diverse history of Swarovski Crystal Worlds, which spans more than 20 years.

NEW CHAMBER OF WONDER

With Yayoi Kusama's only permanent “Infinity Mirror Room” in the world - in addition to her gallery in Tokyo - Swarovski Kristallwelten has opened it's now 17th Chamber of Wonder within the realm of the iconic Giant. Kusama, one of the most popular contemporary artists in the world, is exhibiting one of her most spectacular mirror installations to date in Wattens, entitled “Chandelier of Grief.” The central element is a rotating chandelier of Swarovski crystal, whose luster comes to life in a room that is completely lined with mirrors. The room creates the illusion of being in an endless space